India's VLCC expands it's footprint in Bangladesh

VLCC on Tuesday signaled its commitment to the Bangladesh market by formally inaugurating its 2nd Slimming, Beauty & Fitness Center in Dhaka, at Dhanmondi, and launching the VLCC Natural SciencesTM line of skin, hair and body-care products in this country.

VLCC Founder & Mentor, Vandana Luthra inaugurated the new Center and unveiled the wide range of VLCC personal care products at a glittering ceremony in Dhanmondi this morning.  

Speaking at a Press Conference at VLCC’s Dhanmondi Center, Luthra said: “VLCC has received an overwhelming response in Dhaka since the time we set up our first Slimming, Beauty & Fitness Center at Gulshan three years ago, which prompted us to set up our second Wellness Center in Dhanmondi. Given the growing health and beauty consciousness, rising per capita incomes and rapidly increasing options available to prospective consumers across the spectrum in Bangladesh, we are confident that the VLCC Natural SciencesTM range of skin-care, hair-care and sun-protection products will also prove to be a success in the country.”

Luthra pointed out that VLCC’s range of personal care products that will be sold in Bangladesh is being locally manufactured. “We have set up a manufacturing base here – our first in the Sub-Continent outside India - which demonstrates our confidence in the Bangladesh market and our keenness to have a significant presence across all categories of the Wellness sector here. Having an in-country manufacturing facility allows VLCC to make available the VLCC Natural SciencesTM range of personal care products at a more affordable price to our growing base of customers in Bangladesh,” she added.

Outlining VLCC’s future plans for Bangladesh, Luthra said VLCC would consider setting up additional VLCC Wellness Centers, expanding the product distribution network and also at some point look at establishing a VLCC Institute of Beauty & Nutrition. “I also hope that VLCC’s continued and growing presence in Bangladesh will also play a role, however modest, in strengthening the bilateral business relationship between India and Bangladesh,” Luthra added.


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