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India Today Group to host e-Sahitya AajTak from May 22-24

Riding on the overwhelming response received by the recent digital versions of ‘Agenda AajTak’, India’s No. 1 News Channel is now back with its specially curated e-version of ‘Sahitya AajTak’ from May 22 -24 . The flagship literature festival of the India Today Group will showcase unique conversations with prominent celebrities, singers, lyricists, writers, columnists and other distinguished personalities with rich insights on real life anecdotes and challenges arising out of the Corona virus crisis. e-Sahitya AajTak is a successful reinvention of an otherwise on-ground event not possible currently due to the nationwide lockdown. e-Sahitya AajTak will have over 28 speakers and 25 power-packed sessions over 3 days.

The e-literature fest promises to bring together a confluence of the greatest names in literature and the performing arts to express their views openly and engage in a meaningful dialogue. The big attractions of the 3-day event are Anup Jalota, Javed Akhtar, Hans Raj Hans, Surendra Sharma, Prasoon Joshi, Amish Tripathi, Ashok Vajpeyi, Swanand Kirkire, Chitra Mudgal, Manoj Muntashir, Javed Ali, Ashok Chakradhar, Asghar Wajahat, Piyush Mishra, Maithili Thakur, ChetanBhagat, Neeraj Pandey, Manoj Tiwari, Dinesh Lal Yadav (Nirahua), B Praak, Saloni Gaur, Cheshta Saxena along with the celebrated star cast from Ramayana and Mahabharata.

India’s No. 1 news channel for past two decades, AajTak recently hosted several editions of Indian heartland’s biggest thought leadership summit ‘Agenda AajTak’ in the forms of ‘e-Agenda AajTak’. The summits were power packed events with a plethora of leaders on one common platform, deliberating on the present issues faced by the world’s largest democracy.

Innovations, like being the first Indian News channel to use drone camera for active news coverage, interviews on teleportation, implementation of the latest technologies in news delivery, besides a slew of new programming initiatives, exclusive interviews and Industry first events have kept the channel in pole position. India’s most watched and No.1 news channel AajTak for last 20 years (Source - BARC/TAM, 15+, HSM, in terms of Market Share) has also been the No.1 TV Channel during Coronatimes with 36 Crore viewers (Source: BARC, Absolute Cumm Reach, 2+, All India, Week 12-19'20).


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