Instagram Adds 'Giving Tuesday' Features

Instagram is getting into the charitable spirit just ahead of Giving Tuesday. Today and tomorrow, you'll see a Giving Tuesday story at the start of the stories section. Any accounts you follow that use the Donation or I Donated stickers will be included there.

As explained by Instagram:

"We’re featuring a shared “Giving Tuesday” story at the front of your Stories bar, encouraging people to support small businesses directly on Instagram. Accounts you follow who use the “I Donated” or the “Donation” sticker will be added to the shared story for a limited time."

Meanwhile, Instagram is working on a more permanent way for you to create and share fundraisers on your feed. You'll be able to link to eligible nonprofits directly in a feed post, rather than having to direct your followers to a link on your profile or bio. Instagram plans to start testing this feature soon. The feature is not available yet, but Instagram is looking to highlight it as part of the Giving Tuesday push.

A few ways to give back on Instagram during the holiday szn ❤️

✨ Use the donation sticker and your story will get added to a shared #GivingTuesday story where friends can see the good you’re doing. https://t.co/Gg9c3GsxqL pic.twitter.com/E6oPQtRZtk

— Instagram (@instagram) November 30, 2020

The feature is not available yet, but Instagram is looking to highlight it as part of the Giving Tuesday push.As noted, the shared story will be available till the end of Giving Tuesday, and Instagram will be encouraging users to support SMBs where possible through its various ongoing initiatives.