Intel appoints Dentsu Aegis Network as Global Media AOR
Intel has awarded Dentsu Aegis Network as its Media Agency of Record following a review. The agency network will service the client via a dedicated 'Intel Team' comprised of the agencies Carat, Merkle, and Amnet. This move by the tech company has consolidated all its media ie. digital, social, programmatic, search, offline and analytics under one global network. This decision also marks the end of Intel's 11 year relationship with Omnicom Group's OMD.
According to media reports, Intel's global advertising spends are pegged at $400 million. A Kantar Media Report states that ad spends for Intel amounted to $ 102.3 million last year in the U.S alone.