Internet defeats TV in ad spend in UK

Alright, this may not be India-specific, but it still is very important news. Internet, for the first time ever, has outdone TV in terms of ad spend in the UK. Pricewaterhouse Coopers and IAB carried out an exercise and its report mentioned that internet advertising was the only sector to post a growth raking in a cool £1.75 billion.

Thought the total UK ad spend fell by £1.5 billion vis-à-vis last year, growth in the internet industry spells good for a lot of players in the digital sphere. The combined fall of £1.5 billion corresponds to about 17 percent fall in total ad spend.

Online advertising grew by 4.6 percent across their modules while the recorded loss in TV revenues was just over 16 percent. This has enabled internet advertising claim hold on 23.5 percent of the market while TV now has 21.9 percent market share. Despite registering the deepest fall, Press display still occupies third position with 11 percent of the market share. Press was the worst player, going down 37.3 precent. Directories fell down 25 percent while OOH declined 22 percent.

In the internet media, classified advertising registered a decline of 3.6 percent but that was more than made up by the 11.8 percent increase in search ' an important factor that led to overall rise in internet advertising.