Vizeum India begins operations; appointed AoR for Luxor

Luxor Writing Instruments has given the media mandate for its brands Luxor and Parker to media agency Vizeum. The account is estimated to carry a value of INR 15 crore. Vizeum initiated its India operations three months back and has already established offices in Mumbai, Delhi and Chennai.

Aegis Media launched Vizeum as its media brand in India back in June and roped in S Yesudas as MD for its sub-continent operations.

In a statement released to the media, Ashish Bhasin, Chairman (India) and CEO (South East Asia), Aegis Media, said, "This is an important win for Vizeum India and I am very impressed with the way Yesu (S Yesudas) is driving the company, having been the person to get Vizeum on its feet from scratch in a very short time. We now have three fully functional offices in Mumbai, Delhi and Chennai with systems, tools, processes and a handpicked team in place and ready for growth."

Expressing his delight on gaining Luxor as a client, Yesudas revealed that the business will be controlled from the agency's Delhi unit under the leadership of Harit Pant, GM ' North, Vizeum India.

Globally, Vizeum's client-list includes the likes of Panasonic, BMW, Casio, Discovery Channel, AOL and Coca Cola among others.