PVR to get bigger and better

Country's largest multiplex chain PVR Cinemas is planning to invest Rs 160 crore to scale up its screen and bowling alley network in the country.

As quoted in media, Pramod Arora, Director, PVR Blu-O, says, "We plan to invest Rs 100 crore to add 60 more screens by the end of this year and open five bowling alleys in the next calendar year."

The company runs 108 screens nationwide currently. PVR Blu-O is the retail entertainment that was formed as a result of the joint venture with Thailand-based Major Cineplex. Major Complex is going to invest Rs 60 crore in setting up five bowling alleys in Delhi/NCR, Mumbai and Pune.

There is also a plan to establish 60 new alleys across the country over the next two-and-a-half-years. The regions identified by the company are Bengaluru, Chennai, Mumbai, Delhi/NCR and Cochin.

Blu-O's 24-lane bowling alley at Gurgaon posted a revenue of INR 15 crore alone while PVR earned INR 270 crore in FY 09 which is a 40 percent increase in revenue against last year.

The company expects a 100 precent growth this fiscal and a staggering 550 percent increase in the next fiscal through the bowling alleys unit alone.

@adgully

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