IPG launches new agency to handle start-up business, LiquidIndia

The Interpublic Group (IPG) has announced the launch of its agency, LiquidIndia Advertising & Digital Communications, to manage the communication needs of start-ups. 

LiquidIndia is a marketing and communications agency, fully equipped to cater to the requirements of both mainstream clients and start-ups with its gamut of services. 

On the launch, IPG’s spokesperson, Vivek Sharma said, “IPG has been mulling over the fact that with the emergence of start-ups there is a need for a specialised agency model to comply with their specific needs. Start-ups need a whole new partnership model. A partnership model that goes beyond advertising to product and service consultancy as well.” 

“With a wonderful team of writers, art directors, audio visual content creators, creative strategists and marketing consultants who will think, create and produce tailor-made brand solutions, IPG hopes to build a varied client portfolio under LiquidIndia,” he added.