Ipsos India in overdrive with Mystery Shoppers
Barely two months since Ipsos launched Mystery Shopping in India, apart from marketers who are capitalizing on the opportunity for securing unbiased feedback from customers to improve products and services, there is also an interesting opportunity emerging from the consumer’s standpoint. The opportunity to experience products and services at first hand, to evaluate every aspect of their experience and instead of sharing on social media for free, to get paid for their honest feedback.
These customers, who are referred to as Mystery Shoppers are redefining the ecosystem.
“Ipsos Mystery Shopping has received an encouraging response to its social media campaigns inviting consumers to become mystery shoppers. Consumers have shown a lot of excitement as there is a whole lot of flexibility in taking up assignments – over weekends or when they have time – and the feedback can be provided in the dedicated iShop app, anywhere and anytime, “says Sonul Verdia, Executive Director, Ipsos Mystery Shopping.
“We are in the process of setting up a huge panel of enthusiastic shoppers who will be keen to share their experience with us and get paid for their effort,” Verdia said.
So, what are the attributes of mystery shoppers?
Verdia insists that there are no special attributes per se: “Our panel of mystery shoppers has students, housewives, working women, executives, government employees, even retired people – anyone aged 18-70 years can sign up – they only need to be avid, discerning shoppers.”
For enthusiasts to sign up, Ipsos India has created a unique hyperlink:
“Ipsos Mystery Shopping is primarily focusing on high involvement categories like Automotive, Consumer Durables, Banking, Organized Retailing, Hospitality, among others, for now.”