Trends for marketers to shape through 2020's : Ipsos India

Ipsos, a global market research company has unveiled its India findings of the most comprehensive Ipsos Global Trends Survey 2021.

“The survey will aid marketers in shaping their marketing strategy around brands for innovation and communication through the 2020s. As marketers get into the planning mode for 2022, these findings will help them connect the dots as the survey comprehensively not only provides views of Digital Indians, but also of General Indian Consumers and elucidates on their expectations and aspirations,“ said Amit Adarkar, CEO, Ipsos India. 

Geeta Lobo, Executive Director, SIA (Social Intelligence Analytics) and head of Ipsos Knowledge Initiative, in India, has identified 12 key trends for marketers. “These 12 trends are new opportunities and propositions for brands to connect with their target groups through compelling content and innovation and will dictate brand choices,” said Lobo.   

Some of the key trends emerging include: Conscientious Health,  A Divided World, Climate Antagonism, Choices over healthcare, Uncertainty & Inequality, among others.

 “There is historical data when India was a part of the 2016 and 2019 surveys, and the data was collected through online panels. In 2021 apart from the online survey, data coverage has been supplemented by an offline survey covering NCCS A, B & C, providing a much wider view to marketers,” added Adarkar.

Ipsos India is providing a complimentary copy of the e-Flipbook on GTS 2021 and the comprehensive report for marketers is being customized to their needs – à la carte or full report.