ISA re- elects Sunil Kataria as Chairman

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 28, 2023.  Mr. Sunil Kataria, Chief Executive Officer, Lifestyle Business at Raymond Ltd, was elected Chairman of the ISA. Sunil has led the Society over the past seven years to greater heights garnering support from the fellow Executive Council members, the ISA members and other industry bodies.

 On his re-election as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body even stronger in the future to provide value added support to our members for the new normal and beyond. With the digital advertising having ascended to prime position in India and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement along with other industry stakeholders

 Sunil said, “A big priority for us would be working with industry organisations in the coming months, on the roll out of Media Charter that would comprise Model Media Agency Contract, Zero tolerance to ad fraud, Brand Safety, Viewability, Common minimum standard for advertisers in the first party data space & Cross screen Measurement.

 He further mentioned, “We at the ISA as founder member of the WFA are enhancing our partnership. As one of the founders of ASCI, we are also partnering with the ASCI Academy to collaborate in the area of education, training, and research with a view to contribute to the cause of honest and ethical advertising practices”

 Sunil is optimistic about further partnering with BARC in digital measurement area. He said “We heartily thank all fraternity organizations for their consistent support that would surely help us scale newer heights. I also acknowledge the continuing support by the ISA members in all our endeavours.”

 He further added, “I am glad to acknowledge the cooperation of all our members, industry associates, vendors and ISA Secretariat team in staying safe, getting vaccinated and adhering to directives by health authorities and governments in the post-covid and transition times”

 The ISA is the apex national body as a strong voice to advertisers over 71 years. Its cross-sector advertiser members contribute to more than half of the annual national non-governmental ad spends.  ISA, which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers.  The ISA, as one of the three constituent bodies, played a significant role in formation of BARC and is closely partnering with it towards advertisers getting robust and credible data.

 The Executive Council members of the ISA thanked Sunil for his tremendous contribution to the ISA as Chairman over past seven years and expressed pleasure to elect him again for 2023-24.

 Other members of the Executive Council are:

 Mr. Narendra Ambwani, Director, Agro Tech Foods Limited

Mr. Bharat V. Patel, Advisor to BIC Cello (India) Private Limited

Mrs. Paulomi Dhawan, Independent Director, Whistling Woods International

Mr. Anuj Poddar, Managing Director & Chief Executive Officer, Bajaj Electricals Limited

Mr. Angshu Mallick, Managing Director & CEO, Adani Wilmar Limited

Mr. Subhadip Dutta Choudhury, Chairman of the Board of Directors & Chief Executive Officer, Hawkins Cookers Limited

Mr. Srinandan Sundaram, Executive Director, Food & Refreshment, Management Committee Member for Hindustan Unilever Limited

Mr. Ramakrishnan Ramamurthi, Advisor J. K. Enterprises

Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited

Mr. Chandru Kalro, Managing Director, TTK Prestige Limited

Mr. Tarun G. Arora, Chief Executive Officer & Whole Time Director, Zydus Wellness Limited

Mr. Ashwin Moorthy, Chief Marketing Officer, Godrej consumer products Ltd.

Mr. Gaurav Tayal, SBU Chief Executive – Matches & Agarbatti Business, ITC Ltd

Ms. Somasree Bose Awasthi, Chief Marketing Officer, Marico Ltd

Mr. Gunjit Jain, Executive Vice President – Marketing, Colgate-Palmolive (India) Limited

Mr. Adrian Terron, VP – Corporate Brand & Marketing Strategy, TATA Sons Pvt Ltd.

Mrs. Ranjani Krishnaswamy, General Manager Tanishq Marketing, Titan Company Ltd.