Jaquar Group’s new TVC rediscovers the magic of bathing
Jaquar Group, the leading bathing solutions company with presence across 30 countries launches a new TVC to reignite the pleasures of bathing. Transforming the industry and rapidly growing with its multi-diversified bathing solutions, Jaquar Group’s TVC aims to reach out to premium audiences with global sensibilities by showcasing a redefined bathing experience with the power of a shower.
The central theme of ‘melt the day away’ in the TVC illustrates the importance of an individual’s personal sanctuary to unwind and wash away the stress of everyday life and gear up with renewed vigour after a shower. Marking the start of a new direction under the bathing and sanitary industry, this is a first of its kind advertisement that interacts with the category in a unique and unconventional concept.
The campaign’s objective is to help rediscover a bathing experience through a fresh take on bathing as a daily ritual for experiential stress bursting. It intends to highlight the power of innovative, technologically enhanced Jaquar products creating desirability and aspiration towards more.
The film will be aired across television, theatre and online platforms today onwards.
Video Link- Melt the day away
Commenting on the campaign, Mr. Sandeep Shukla, Head - Marketing Communications said, “Jaquar Group believes in creating products for patrons who seek to engage with water in exciting new ways that can energize their lives even in personal spaces. Through our new commercial we want consumers to connect with Jaquar Group’s world-class products and rediscover the simple pleasures of experiential bathing.”
Ashish Khazanchi, Creative Director of the campaign and Managing Partner, Enormous Brands said, “and The new age products from jaquar elevate the mundane experience of bathing to a level never experienced before. We wanted to turn this functional benefit into an emotional benefit. The opportunity was the undifferentiated category clutter and the sameness of executions across brands. We found the fit in the Indian concept of 'shuddhi', when one takes a bath one sheds the remains of the day.”