JK Lakshmi Cement launched #AaStrengthDikha campaign for SRH Fans

JK Lakshmi Cement, a renowned and well established cement company has recently unveiled a new campaign “AaStrengthDikha'' on the new season of IPL. As SunRisers Hyderabad gear up to face every challenge with their true strength.

In association with leading independent digital agency, BC Web Wise, JK Lakshmi Cement took its partnership with SunRisers Hyderabad to the next level with the #AaStrengthDikha campaign. They have launched the anthem with popular & regional influencers ( https://youtu.be/2OR42F1fzbE), to engage SRH fans on digital platforms. The #AaStrengthDikha moves went viral amongst the SRH fans, and JK Lakshmi Cement garnered reels of fans flaunting their #AaStrengthDikha moves.

With all activities turning virtual, the campaign focused on creating online experiences for fans to keep them hooked. The brand showcased engaging cricket-themed content through a series of immersive social posts featuring the SRH players, AR filter, FB Live sessions, GIFs, Games, contests and gratifications.

SRH fans were encouraged to bring out the cricketer in them by playing cricket games in the JK Lakshmi Cement Super Fun Zone microsite