JWT bags Campaign of the Year at Olive Crown Awards

The India Chapter of International Advertising Association (IAA) hosted the 7th edition of its annual property, the Olive Crown Awards, on March 15, 2017 at Famous Studios, Mahalaxmi. JWT led the pack as they bagged four Golds at the Olive Crown Awards 2017. The awards acknowledged the remarkable work of those individuals who drove the message of sustainability or ‘green advertising’. The event was attended by senior marketing, media and advertising professionals from across the country. 

An eminent jury comprising renowned professionals such as KV Sridhar, Founder & Chief Creative Officer of Hyper Collective; Sonal Dabral, Chairman & Chief Creative Officer of DDB Mudra Group, India; Carlton D’Silva, CEO & CCO of Hungama Digital Services; Malvika Mehra, Founder & Creative Director of Tomorrow Creative Lab; and Raj Nair, CEO & Chief Creative Officer of Madison BMB, shortlisted the winners through a rigorous process, keeping in mind the contribution of each individual towards saving the earth. The jury for the Corporate Crusader award included Shernaz Vakil, Chairman & MD of Dai-ichi Karkaria Ltd; Suresh L Goklaney, CEO of Eureka Forbes Ltd; Sachin Kalbag, Editor of The Hindu; and K Anandasagar, MD & Chief Compliance Officer of Citibank, following a similar procedure in short-listing the winners. 

The awards were presented across 20 different categories, including the ‘Green Crusader of the Year’ award, which was presented to actress Dia Mirza for her contribution towards the welfare of the society by associating with NGOs, in addition to her constant efforts towards the green initiative. The award was presented by Monica Tata, along with Guest of Honour, actor and social contributor Vivek Oberoi. 

The Campaign of the Year and Brand of the Year awards were presented to The Hindu for their #spiritofBengaluru campaign, ideated by J Walter Thompson, India.  

Commenting on the occasion, President, IAA India Chapter, Neeraj Roy, said, “It is really heartening to see the message of a ‘Green Earth’ reach millions of people with the effective apparatus of mass media. We are extremely honoured to host yet another successful edition of the awards, and we look forward to replicating the same success in the coming years with more captivating entries that are contributing in making the world a better place to live in.” 

Commenting on the awards, Vivek Oberoi said, “Thanks to a tradition that my family started 11 years ago in our Juhu house lane, of planting trees on each birthday, our locality has transformed, bringing about a significant change. Similarly, if we each participate in such a transformation, we can create a global impact. And thanks to IAA and Olive Crown Awards, it is great to see the green initiative be promoted and appreciated.” 

Talking about the initiative, Dia Mirza said, “It is a honour to receive the award for Green Crusader of the Year at Olive Crown Awards 2017. It is crucial and extremely difficult to make people realise this umbilical link we have towards the environment. We should emerge as inspirations and I believe that parenting can make the next generation take steps towards a green future. Thanks to Olive Crown and its jury, our work is recognised and appreciated, I hope that the green initiative is taken forward with the next generation as well.”