JWT wins the Grand Midas 2013!

JWT India won the coveted Grand Midas award for its work, ‘Death Track’ for Aditya Birla Insurance at the Midas awards.  JWT also picked up the Gold Midas for its campaign, ‘Even Gods Can Feel Insecure’ with Yuvraj Singh for Birla Sun Life Wealth With Protection Solutions.

Midas Awards is the only international competition to recognize excellence in financial marketing & advertising on a global scale. Midas Awards honors the World's Best Financial Marketing & Advertising™.

"A public service message from a brand which is relevant and compelling and today won us rich laurels worldwide. Immensely proud that JWT has partnered our client for such a worthy cause”, said Tista Sen, National creative Director, JWT Mumbai.
The work for ‘Death Track’ was entered under the public service category for Birla Sun Life Insurance, the life insurance arm of the Aditya Birla Financial Services Group where it won it the Grand Midas.

JWT India’s work on ‘Even Gods Can Feel Insecure’ campaign with cricketer Yuvraj Singh, was one of the most talked and awarded campaigns of 2013. The integrated campaign, that traces the life of Yuvraj Singh who won a battle with cancer, tries to do justice to this remarkable bounce back story, which was almost scripted for an insurance company so that others can draw inspiration from it. In one year Yuvraj Singh had actually lived the brand promise - Live with confidence through the ups and downs of life.