Krian Media’s Ranjit Thakur launches global media exchange platform
Ranjit Thakur, President & Founder, Krian Media, has unveiled his new venture – Media Konnect, which is touted as the only exclusive global media exchange and collaboration platform that content creators across the globe will be benefit from in several ways. Media Konnect seeks to provide end-to-end solutions for anyone who wishes to create any type of content, bringing together talent exchange, collaboration or increased revenue opportunities to the entire industry.
The core idea of Media Konnect was born out of addressing key industry challenges, observed and experienced by the pioneers, and now, the younger generation, who are aspiring to be part of this vibrant and exciting industry. The biggest challenges in the industry today are the cost of content creation, losses due to lack of market understanding, distribution limitations, and an absence of actual ground intelligence. For most filmmakers, the biggest challenge lie in the inability to identify, connect and collaborate with talent across different specialisation at commercially viable terms needed to turn an idea into reality that can actually be profitable. Media Konnect looks to address these issues by giving a platform for professionals across a variety of specialisations to connect, discuss and transform the filmmaker’s idea into a film.
Thakur commented, “I have been fortunate to have been part of this country for more than two decades across both the Indian and international film communities. The basic premise of Media Konnect is for industry professionals around the world to firstly connect with each other, subsidies/ grants to be explored in each country, content to be created at lower costs without compromising creativity and ultimately the revenue opportunities to be exploited to its maximum potential.”
He further said, “Media Konnect is not a casting agency, instead it covers the entire spectrum of global connections in the content creation and collaboration space. Its versatility stretches from getting subsidy from any country required to make a film to selling the remake rights of a script, to a language a producer would have otherwise never thought of. In the end, Media Konnect will be an online film market with more versatility and flexibility than any film festival in the world.”
Media Konnect will be available globally as a web-platform, App on iOS and Android, with phased launches in French, Spanish and Chinese over the next quarter and major film markets like in India, China, Mexico, France, the US and the UK, and already has participation intent from many major Hollywood and other international studios.