Kyoorius Launches "Great Ideas Sold-Here. There Everywhere"

Kyoorius, a not-for-profit initiative by Transasia Fine Papers, has been galvanizing the design community across India since 2006. Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has yet again taken another initiative to celebrate and honour outstanding creative work in the Indian visual communications sphere for both professionals and students.

By launching “Great Ideas Sold - Here, there & everywhere”- a hardback showcase of the winning and nominated works of the Kyoorius Awards 2013.
                                                  
This book not only recognises the winners of the Kyoorius Awards, 2013 but also aims at acting as a reference and inspiration for the design industry and more importantly design buyers – 3500 copies of this book will find its way to senior professionals from the corporate world. It is divided into intriguing sections namely Design for: Identity, Packaging, Communications, Digital, Space, Books, Editorial, Photography and Craft (photography, calligraphy, illustration and typography)

Kyoorius Designyatra 2013 was also home to Kyoorius Awards Ceremony – conceptualised by Kyoorius in partnership with D&AD and supported by the International Advertising Association (India Chapter) - to recognize and reward excellence in creative innovation and originality.

This event was bookmarked on every notable industry personnel’s calendar, including designers, chief marketing officers, brand managers, students and young professionals.

The entries were judged by a panel of eminent jury members from across the globe including professionals like jury foreman - Simon Sankarrya, Elsie Nanji, Tania Singh Khosla, Jeremy Leslie, Gabor Schreier, and Ton Van Bragt. Kyoorius awards is the first design award in the country to be judged by a team of international jury members. While the truly neutral jury process was managed by D&AD’s jury manager – adhering to the strictest and highest guidelines.

The Black Elepahant (best of show) winners featured two of the most exciting projects – Dekho by Co.Design and the Temple Pavilion Installation by Abhin Design Studio.

The Blue Elephant winning agencies featured in the book include works by:
-       O&M, New Delhi
-       Leo Burnett Mumbai
-       BBH India
-       Alok Nanda & Company
-       NH1 Design Pvt. Ltd.
-       Umbrella Design
-       DDB Mudra Group, amongst others. (Kindly confirm which names you would like to use)
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Commenting on this unique initiative, Mr Rajesh Kejriwal, Founder CEO, Kyoorius said, “Good Ideas Sold- Here. There. Everywhere.” is the culmination of our Kyoorius awards initiative by us to bring to the corporate spotlight the best design work that comes out of the country. Through this platform we hope to reward the finest talent in Indian design landscape and also inspire professionals by setting up a high benchmark of creativity.”