Lalit Bhagia bids adieu to Star!

Lalit Bhagia, Vice President & Head- Digital (Internet & Mobile) Star TV has put down on his papers. He had  joined Star in 2010.

Industry sources have confirmed the news to Adgully and his next step is yet to be revealed. He will be serving his notice period till the end of  this month.

At Star, he has had the responsibility of all internet & mobile initiatives for the network which included the star player video platform on-deck and off-deck mobile VAS initiatives and various channel websites and portals.

Having core responsibility of all strategic initiatives in the digital space he was responsible for monetisation of all the current content on web & mobile platforms including building their own platforms. Beyond this, he also led all digital marketing initiatives for the STAR network.

Prior to joining Star, Bhagia was with Digitas, a digital marketing agency of Publicis as executive VP and Head Asia Pacific, Digital.  He has 13 years experience in the digital and integrated marketing services domain. Of which, he has spent more than eight years at Solutions Integrated Marketing Services, a firm that was later merged with Digitas.

We at Adgully wish him luck in his future endeavours.