Laqshya Media Group Announces Strategic Leadership Changes

Laqshya Media Group, one of the country’s largest integrated media houses, unveils significant leadership changes that mark a pivotal moment in the company’s journey towards achieving strategic growth. These newly promoted leaders have been instrumental in the company’s success and will continue to shape its future.

In a strategic move, Mr. Amarjeet Singh Hudda, a seasoned professional with over two decades of industry experience, has been promoted to Chief Operating Officer of Laqshya Media Limited to manage the Laqshya Solutions & Laqshya Assets businesses. Earlier, Mr Hudda was working as COO for Laqshya Solutions. His journey with the company dates back to 2005, and he brings a remarkable track record. Mr Hudda is widely acknowledged as a leading figure in India’s Out-of-Home (OOH) domain and is renowned for his exceptional business acumen. Under his leadership, Laqshya has evolved into one of India’s premier independent OOH advertising agencies.

Additionally, Mr. Yuvrraj Agarwaal, a seasoned business leader with over 24 years of experience in the Media and Advertising sector, has been promoted to Chief Strategy Officer. He initially joined Laqshya as the group’s National Head (New Initiatives). Mr Agarwaal brings expertise in digital transformations, strategy, and revenue generation. In his new role, he will focus on shaping the organization’s strategic direction and driving new business development for key clients.

Furthermore, Mr. Satyabrata Das, a veteran and former Strategic Alliance Specialist, has been promoted to Chief Alliance Officer. Satya Da, as he is lovingly called, is a Media and Entertainment veteran with three decades of experience. He’s known for building strong marketing communities, is a cross-sector business transformation specialist, and is a beloved figure in the industry. He excels in various aspects of M&E, from print to digital transformation and storytelling. In his new role, he will take charge of crucial business alliances with both the corporate and government sectors, with the aim of strengthening Laqshya's market position even further.

These promotions underscore Laqshya Media Group’s commitment to nurturing internal talent and leveraging the expertise of industry veterans to drive innovation, growth, and client excellence. “We are proud to announce the well-deserved promotions of Amarjeet Singh Hudda, Yuvrraj Agarwaal, and Satyabrata Das. Their dedication, experience, and leadership will be instrumental in propelling Laqshya Media Group to new heights of success,” stated Mr. Atul Shrivastava, CEO of Laqshya Media Group. These strategic leadership changes signify an exciting new chapter for Laqshya Media Group as it continues to evolve and expand its presence in the dynamic Media and Advertising industry.