LIC children's Plan - Badho Mere Sang

• Campaign Name / Tagline: Badho mere sang!
• Client / Brand Name: LIC of India, Children’s Plans – LIC JEEVAN TARUN & LIC CHILDREN’S MONEY BACK PLAN
• Creative Agency: R K SWAMY BBDO
• Agency Head: Sangeetha N (President-West & ECD)
• Date of Release: 09. 01. 2015
• Creative Team: Gautam Pandit (Sr. Partner, Executive Creative Director), Chacko Varghese (Partner, Sr. Creative Director)
• Client Servicing Team: Sasidharan K.V  (Sr. Partner, National Director on Special Projects), Ramamurthy Iyer (Partner), Anuj Bhatia (Brand strategy manager) 
• Director: Ruchi Narain
• Production House: RAT films
• Final Product: TV Commercial
• Communication Objective: To communicate the need for Insurance at every stage of life with the benefits of starting young. What’s more, the objective is also to indicate the fact that LIC has several Children’s Plans to suit varying needs and budgets…
• Ad Description: The commercial displays a series of real life situations featuring children growing up in an endearing manner. These slice of life moments are strung together with a complementing melody that gently addresses the audience to plan ahead for their child’s future, expect attractive returns and be at peace about their future.    
• To quote Gautam Pandit (Sr. Partner & Executive Creative Director):
  The process of child growth is close to the heart of every parent & looking after their needs is the most important thing in their lives. They give full attention to their kids during that time. Therefore it’s an ideal TG to communicate the benefits of LIC’s Children’s Plans, especially the new-gen young parents. This TVC attempts to achieve it all using rich imagery and a strong emotional connect …    
• To quote Ramamurthy Iyer ( Partner )

 The financial planning needed to ensure the future wellbeing of one’s children is uppermost in the minds of each and every parent. Moreover the need of funding the children’s education keeps on evolving with the child’s growth. LIC of India can help through the excellent Insurance plans in the children’s category. This TVC will work towards increasing the salience of LIC’s Children’s plans & brand LIC in the consumer’s minds make it the preferred choice.

• Media: TV
• Campaign Duration: On going
• Language: Hindi, Marathi, Bengali, Gujarati, Kannada, Telegu, Tamil, Malayalam, Assamese & Punjabi
• Length of TVC: 35 Secs.
• Youtube link for the Ad: https://www.youtube.com/watch?v=u3Y25kD5PhE