Live Life on Your Own Terms” with PNB Housing Finance's latest campaign

PNB Housing Finance, one of India’s leading housing finance companies, announced the launch of its latest campaign – Zindagi jiyein apne sharto par (Live life on your own terms). The campaign is an interesting take being a master of one’s choices, and emphasizes on the freedom that comes with living in your ‘own’ home.

Setting the right tone as the festive season starts, PNB Housing Finance aims to remind individuals of the joy that comes with celebrating special occasions and festivals in one’s own home. The Company recently slashed its home loan interest rates, starting 8.50%, encouraging individuals to fulfil their home ownership dreams.

The campaign was launched digitally first, followed by a nation-wide print campaign in 6 languages – Hindi, Marathi, Gujarati, Tamil, Telugu and Kannada. The visuals highlight the Company’s attractive features like extended 30-year repayment tenure and loan up to 90% of the property value, making it easier for customers to achieve their financial freedom.