Lodestar UM partners with NDTV, arches Indian web history for Microsoft

Lodestar UM brings you another innovation for Microsoft in association with NDTV in the form of first ever TV quality webcast in India. With veteran journalist Vikram Chandra to review the in-depth discussion and incisive debate on the next level reality in business computing ' Cloud Power, the panel will be graced by conversant intellectuals across the corporate world including Sachin Pilot - MOS Communication & Telecom , Sanket Akerkar - Managing Director, Microsoft India and Ravinder Jain - CIO, Aircel Cellular.

Lodestar UM has had a remarkable history of work executed for Microsoft; recognized widely including the launch of India's Cloud Power campaign in early December last year with a spectacular projection of the Microsoft Cloud Power logo, onto the 45,000 square foot façade of the iconic Air India building in Mumbai. Powerful spotlights were also aimed skywards from the top of the building to further enhance the Cloud message. Situated in the heart of India's business capital, the Air India building offered the perfect canvas to assert and convey the idea of leadership, as well as create a buzz amongst their target market i.e. the business community.

Bangalore airport commenced the initial buzz of Microsoft cloud computing targeting the business realm of technology area with a larger than life OOH billboard probing the people to search more about it. The next level surpassed all records by advertising on the 90m long glass façade grabbing eyeballs of both domestic and international travellers at the airport of the IT hub of India.

You can register here www.ndtv.com/cloud and check the live webcast on 28th April 2011 between 12 noon ' 1pm.