Nickelodeon geares up to push "Pick-a-Trick' magic kits; Launches live action magic show

Ever tried pulling a rabbit out of a hat, or making a coin disappear into thin air? Keeping in line with the uninhibited spirit of magic and enjoyment, Nickelodeon today launched its much-awaited "Pick-a-Trick' range of consumer products comprising of "do it yourself' magic kits. In a first of its kind initiative - Nickelodeon is also the first channel in the category to launch a show to promote the line of consumer products centred all around magic!

The star attraction at the launch was international magician JackMagik, who has entertained and mystified audiences around the world with his signature blend of close-up magic. Our very own cool magician, Mandy, who hosts Pick-a-Trick also enthralled audiences at the product launch with his eye-popping tricks.

Says Mandy the magician, "I'm thoroughly enjoying shooting for Pick-a-Trick. We've had some amazing moments with kids & parents alike and it's a pleasure for me to introduce everyone to the world of fun tricks & easy-to-do magic. What's even better, every kid can now be a magician like me!"

Adds JackMagik, "It's an honour for me to be part of Nickelodeon's Pick-a-Trick launch in India. I've done shows across the globe & I hope Indian audiences are also as entertained as my viewers across countries. I'm looking forward to shocking everyone here in Mumbai!"

The "fun'tastic product range has 12 unique kits that includes mini and super series kits, mental magic box, funny puzzlers, card and dice trick boxes among others. Ranging from Rs 149 to 699, these products are a perfect guidebook for children six years and above and will be available in leading retail outlets by end April.

Sandeep Dahiya, Senior VP, Consumer Products and Communications, Viacom 18 Media Pvt. Ltd., says "Pick-a-trick is a perfect example of backward-integration in licensing. For the first time, we've developed a show around the concept, after developing the product range completely." He further added, "Magic is universally entertaining and engages all age-groups. Given the way the range has shaped up, Simba's robust distribution push, a daily show around the concept on Nickelodeon and a comprehensive 3600 promotions across key cities, we're confident of this range being a runaway hit with the kids."

Pradeep Parmar, Business Head for Simba Toys India Pvt. Ltd., "We at Simba Toys are thrilled to partner with Nickelodeon once again. After the huge success of Squap, we are confident that Pick-a-Trick will enchant kids with its amazing range of magic tricks around playing cards, puzzlers and much more. Our association with Nickelodeon is a perfect platform to launch this varied range of products that is synonymous with non-stop fun."

Pick-a-Trick promises to enthral kids as Mandy teaches them tricks, ranging from making a spider appear out of nowhere to levitations, disappearing acts, card tricks and much more! The show is a unique magic series which will completely involve the kids in the experience of creating magic.

Magic buddy "Mandy' also goes beyond the TV screen for all the Nicksters! Nick India fanpage is set to keep the net-savvy Gen Y hooked this summer. Watch out for Mandy as he showcases a "Trick-a-Day every day' and also give out secrets behind the tricks! And if playing pranks on friends and family is your idea of fun, then participate in the Pick-a-Trick Contest and win free Pick-a-Trick kits!! All this and more ' only @ www.facebook.com/nickindia!