Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports

Lokmat has roped in Ayaz Memon as Editorial Advisor, Sports, to bring in high quality latest sports analysis, updated coverage, sports opinion columns. This move will give Lokmat the competitive advantage and value to readers and advertisers in terms of its content related to sports. 

Having spent over 38 years in the arena of sports journalism, serving as editors of The Times of India, DNA and Sportsweek, Memon is a well-known sports writer, journalist, columnist, author and lawyer. 

Commenting on Memon’s association with Lokmat, Karan Darda, Executive Director, Lokmat Media, said, “Lokmat, largest newspaper of Maharashtra & Goa, has always endeavoured to provide best quality content for its readers and advertisers alike. We have always strived hard to give the best coverage to our readers in sports. Our infographics and inside stories differentiate our content for sports lovers. Ayaz’s analytics on sports and his vision will help us present some of the best sporting events in a unique way making it relevant for advertisers too.” 

On his new role, Memon said, “I am delighted to be associated with Lokmat. It has a mighty presence in Maharashtra and an exciting forward-looking agenda to meet the expectations of New Age media consumers which whets my appetite.” 

Memon joins other renowned personalities such as Sunil Gavaskar, Rajdeep Sardesai, Chetan Bhagat, Gurucharan Das, and Shobha De, who have been spearheading Lokmat’s editorial content. This special association with Memon is geared to generate content that shall bring competitive edge in regional sports news. 

In the course of his career as a cricket lover, Memon has covered over 300 Test matches and more than 400 One-Day Internationals all over the world. He has also covered 9 Cricket World Cups, the 2006 Football World Cup, the 1988 Olympics, Wimbledon in 1991 and 1993, the 1998 and 2010 Commonwealth Games and the 1990 Asian Games. He also covered the 2015 Cricket World Cup Final on Huffington Post. His passion for cricket influenced his decision not to follow in his father’s footsteps as a lawyer. 

He currently does shows such as Firstpost Gameplan, where he reviews the IPL matches. Memon has also authored or co-authored several books such as the Wills Book of Excellence on One-Day Cricket to coincide with the World Cup, Wills Book of Excellence on One-Day Cricket again for the World Cup, Thunder Down Under, about the 1991-92 World Cup, The Best in the World: India’s Ten Greatest World Cup Matches, co-authored with actor and cricket enthusiast, Tom Alter, 2003. He is currently working on an illustrated history of Indian cricket. Memon has recently written books such as ‘Sachin Tendulkar: Master Blaster’, ‘Virat Kohli: Reliable Rebel’, ‘MS Dhoni: Captain Cool’ and ‘Yuvraj Singh: Powerful Elegance’.


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