'Love What You See' Says Kaya Skin Clinic's new TVC

Kaya Skin Clinic, India’s largest chain of skincare clinics, today announced its first TVC campaign post the complete revamp of its brand identity, earlier this year. The new campaign is in line with the changing hopes and aspirations of today’s Indian woman and highlights the brand’s focused shift from a clinical approach to being the ultimate beauty destination.

 

Every woman has her own beauty ideal and there are numerous faces that she admires. This campaign is about Kaya giving her an opportunity to get the face the world looks up to. Developed by Salt Brand Solutions, the TVC campaign introduces the exotic Kaya’s Signature Face Therapy range. The TVC highlights the Gold Caviar Therapy that uses the revolutionary Aqua jet technology and natural brightening extracts along with 23 carat gold to give skin brilliance that no other facial can.

 

Announcing the campaign, Suvodeep Das – Marketing Head, Kaya Skin Clinic, said, “Kaya has already built a reputation as the ultimate expert that solves all skin problems. Our endeavour is now to communicate that the brand is not only a problem solver but also offers the consumer complete beauty transformations. As part of the repositioning exercise, we have also introduced a new portfolio of services.

 

Our new TVC campaign introduces the exotic Kaya Signature Face Therapy while portraying the brand in a contemporary, fresh and aspirational light”.

 

This new communication from the brand is a step towards establishing itself as a complete ‘skin care beauty solution’ brand. The launch of the TVC will be supported by a robust marketing campaign, including Print, Outdoor, Digital and social media. As part of the campaign, Kaya is also introducing the ‘Kaya Wall of Beauty’ initiative through its digital embassies to encourage consumers to share how Kaya redefined ‘beauty’ for them. This initiative is to create an engagement platform for consumers to post their experience at Kaya along with a picture for the world to see and appreciate.

 

Elaborating on the digital campaign, Suvodeep Das further said, “Kaya Wall of Beauty’ gives us a strong platform to engage with our 6 lakh consumers across the nation. This digital activation resonates with our new TVC’s thought and brings the experience alive with our consumers sharing their stories of how Kaya has made them look and feel beautiful”.

 

Kaya is also set to roll out its new retail identity across clinics this year, complementing the new brand communication.