Lowe Lintas bags the brand communication duties Bharti Retail

Lowe Lintas & Partners appointed as the brand communication partner for Bharti Retail’s Easyday retail chain.  

 

With over 186 stores successfully operating across 12 states, Easyday, the retail brand of Bharti Retail Ltd, caters to households’ shopping needs across Food & Grocery, Home Furnishings, Electronics, Consumer durables and Clothing through three different store formats. The business will be handled out of Lowe Lintas & Partner’s Delhi office.

 

Commenting on the partnership, Naveen Gaur, Executive Director & Delhi office Head of Lowe Lintas & Partners said ‘We are extremely thrilled to partner with Bharti Retail and we look forward to building a powerful brand that touches the life of every Indian in the years to come. The retail market in India is growing rapidly and Bharti Retail and its Easyday stores will play a very prominent role to expand the category. We will partner them in delivering a distinctive brand promise that will make the brand a leader in the market.’