M&M plans to roll out "Premium Bikes' this year
Mahindra & Mahindra (M&M) has initiated the conversation with the international motorcycles makers like - Triumph Motorcycles ' UK based and Moto Guzzi ' an Italian firm, to roll out premium bikes for the Indian market.
M&M is very keen to have a global venture for the high-end market, said a top company official. In case if M&M is able to launch these premium end bikes, it will be competing with the high performance bikes like ' Honda, Yamaha, Suzuki, Ducati, Harley Davidson and Kawasaki.
As per media reports, a company official said, "Having inspirational high-performance bikes with latest global technology in its portfolio would help M&M to make an impact in the highly competitive bike market."
Marketing
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