Madison sprays perfume on Delhi Times for Godrej's 'aer'

It is seen that marketers are going that extra mile when it comes to print ads. In a unique campaign Godrej launched its aer range of home and car fragrances with a perfumed print ad in the Bombay Times on 18th September 2012 and today ( 23rd September) similar activity has been carried in Delhi Times.

 

The front page of  Times of India stated  today 'Fresh news and fresh aer in Delhi  Times today. Check it out' and it also carried the ad with the fragrance of the product.The fragrance effect was created through a fragrance spray technique at the TOI press, while Godrej provided the fragrance mix of the brand essence. The campaign has been designed by Godrej, along with its creative and media buying partners, Creativeland Asia and Madison, respectively.

 

 

Vanita Keswani Chief Operating Officer, Madison Media Sigma, in Madison Communications  had this to say with regard to the new product , “ We have used the fragranced newspaper as a launchpad for the brand in the market. Awakening the smell sense of readers with the pleasant fragrance of Godrej aer has given us a good response in Mumbai last week." She is enthusiastic of all that is being witnessed in the realm of innovative strategies in print.

 

This particular activity of the brand is being carried out in the metros of the country. It has also made its appearance in the Bombay Times last week . Gauging the response to the same, the activity may even be extended to other metros.

 

Godrej has also carried out BTL promotions and activations at various consumer touch points for aer.