Mars Wrigley adds fruit and nut variant to Snickers range
Mars Wrigley expands its portfolio with the launch of SNICKERS Fruit & Nut, a new variant of its much loved chocolate brand. The all-new SNICKERS Fruit & Nut offers a base of nougat with delicious fruits and nuts such as cashews and raisins, topped with a layer of caramel and enrobed with chocolate.
Available for a limited time only, the new variant to the SNICKERS range will build on India’s love for dry fruit and chocolates and has been launched with the tag line ‘Nuts hunger mitaye, Fruits mood banaye’, giving a spin to the brand’s global proposition of ‘You Are Not You When You Are Hungry’.
The new variant has been launched exclusively for the Indian consumers, in light with Mars Wrigley’s ambition to focus on their commitment to the market. SNICKERS Fruit & Nut is a significant step towards strengthening the company’s India portfolio as a part of its localization strategy and has been developed to suit the local taste preferences of the consumers here.
Talking about the launch of SNICKERS Fruit & Nut, Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India, said, “India is a priority market for Mars Wrigley, and we are committed to bringing new and exciting products for our consumers as a part of our localization strategy. Ever since its launch in the country, SNICKERS® has successfully become synonymous with hunger satisfaction, and its several new variants have received widespread love from its loyal consumer base. The new variant promises a delicious twist to an all-time consumer favorite, and we are confident that SNICKERS Fruit & Nut will be well received by consumers across the country.”
SNICKERS Fruit & Nut will be available across traditional and modern trade outlets for INR 25 and INR 50. The launch is supported by social media films that can be viewed on the brand handle.
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