Maxus India bags the media mandate for PolicyBazaar.com

Maxus India bags the media mandate of PolicyBazaar.com. The business will be handled by the Delhi office. Last month, Mudra was appointed as the creative agency by the online aggregator. The account size would be around 22-25 crs. The development was preceded by a credential presentation from agencies.

Speaking about the media mix, V. Narayan, General Manager, Maxus Delhi, he said, "We will look at more consumer engagement opportunities rather than just passive exposure. There are a couple of innovations planned for the next quarter."

PolicyBazaar.com is one of the leading online insurance aggregator in India and is an InfoEdge (Naukri.com) & Intel Capital portfolio company. PolicyBazaar.com, specialized in making comparative analysis of the insurance products of various insurance policies based on price, quality and key features, even empowers more than 5 million visiting customers every month with comparative, accurate and up-to-date information on Insurance products combined with prompt, solution driven customer service.

Talking about the newness that they will be bringing into the media element, he says, "We will look at more consumer engagement opportunities rather than just passive exposure. There are a couple of innovations planned for the next quarter."

The company's operations began in 2008 and are a key force in establishing online insurance aggregation model in India.