Maxus launches Marketing Command Centre!

Ajit Varghese, CEO Maxus Asia Pacific has announced the launch of Marketing Command Centre “MESH” by Maxus in partnership with Vocanic. Maxus MESH is a dialogue engine which runs on the VSocial platform that reads environmental signals in real-time and keeps us and our clients one step ahead of the curve, always.

Says Ajit Varghese, Since the beginning, marketing has always started with understanding people. And as practitioners in marketing, there’s no better source for understanding people than social. Maxus MESH is an initiative which underlines our belief of making Social central to our business as we lean into this changing environment.” He continues, Maxus MESH is based upon the core philosophy that 

technology underpinned by people and driven by process can drive exponential business growth for our clients. This will not only help Maxus represent the consumer voice to marketers better, but also develop communication plans with richer insights, meaningful content and lead it into more conversations/ conversions.”

Martin Shaw, Maxus APAC digital head said, “for us it is critical to put the consumer at the center. And once we truly understand her, we are then able to develop communications that are smarter, more relevant and that cuts to the heart of her needs. Maxus has collaborated with Vocanic, GroupM’s in-house social media agency to build 9 robust MESH installations in our Philippines, India, Australia, Vietnam and Hong Kong offices. The scale of these installations will be astonishing. In each office we will have 10 large HD screens powering numerous data sources ranging from brand social buzz, competitor tracking, social influencers, contextual, to owned and paid”.

Says Andy Radovic, Maxus Regional Digital Director Products and Services, “with the support of Vocanic, our teams will be trained up and will be able to fully operate MESH on behalf of all our clients. We will also be leveraging Vocanic’s proprietary technology VSocial to “power” all our social campaigns, community management and social CRM initiatives. The use of VSocial will make MESH more usable across our network. He continues..MESH is our answer for using social data to bridge the divide from the unknown to the known”.