McCain picks Law & Kenneth as its new creative partner!

McCain Foods India Pvt. Ltd, the Indian subsidiary of McCain Foods Canada - the world’s largest producer of frozen French fries and potato specialty products, announced Law & Kenneth (L&K) as its new creative Agency on record (AoR). The agency has been mandated to build awareness of the McCain brand in India by developing and implementing an integrated brand communication approach across all touch points.

McCain focuses on providing great variety to customers and consumers. The range of products available in India includes international range of frozen products like French Fries, Super Wedges, Smiles, Rosti Rounds; Indian ethnic specialties like Aloo Tikki, Idli Sambar, Chill Garlic Potato Bites, Potato Cheese Shotz, Veggie Nuggets, Veggie Burger Patties and Imported Cheese appetizers such as Cheese and Jalapeno Nuggets,  Macaroni ‘n’ Cheese Munchies and Mozzarella Cheese Sticks.

Speaking about the development, Mr. Vikas Mittal, Managing Director, McCain Foods India Pvt Ltd. said, “We see a big opportunity in making McCain a part of the food basket of Indian household and see L&K team as a key partner in creating the communication platform for achieving this goal”.

Gunjan Pandey, General Manager-Marketing, McCain Foods India added: “We wanted to partner with agency that has required innovative approach to tap into consumer insights in order to create deeper connections with consumers. She added “Law & Kenneth won the multi agency pitch on the basis of their strong consumer insights and creative direction”.

Sanjeev Gauba - Sr. Vice President and Branch Head Law & Kenneth Delhi – “We are very excited to come on board with McCain team. We look forward to help them in taking the brand to the next level.”

“McCain offers a great opportunity to do exciting creative work on the category and the product.” Says Parul Arora – Executive Creative Director – Law & Kenneth Delhi

Headquartered in Toronto, Canada, McCain Foods Limited is the world’s largest producer of French fries and potato specialties with 50 plants in six continents and sales of over $6 billion. McCain products are marketed in more than 160 countries around the world.