McCann bags 2 Gold Pencils and a Silver Pencil in One Show Awards

McCann Worldgroup, India has notched three pencils at the prestigious One Show Awards. Considered the ultimate achievement, the award, part of the Creative Week NY, celebrates the year’s best in creative advertising. MWG, India won two gold pencils and a silver pencil for Western Union Money Transfer as well as four additional Merit Awards.

Out of Home – Billboards Single: Silver Pencil for entry titled 'Queen Mao'

Collateral – Posters Single: Gold Pencil for entry titled 'Queen Mao'

Collateral – Posters Campaign: Gold Pencil for entry titled 'Demo Posters'

Prasoon Joshi Executive Chairman, CEO and Chief Creative Officer McCann Worldgroup, India applauded the efforts of his team in striking metal at the prestigious international award show. “It’s never easy to win a One Show Pencil and that too a Gold. I am extremely proud of the team – Rahul Mathew and Akshay Kapnadak – for the great work done painstakingly.

Moreover, it is a good year overall for McCann internationally at One show and am happy that we at McCann India are a part of the celebration.”

Western Union was the first to claim to be the fastest way to transfer money. But over the last few years, every money transfer service has been trying to claim the same. Western Union needed to once again own ‘fastest’ in the minds of its potential customers. These billboards and posters were placed en route to Western Union outlets that traditionally showed a lot of business, to convince potential customers that Western Union was indeed the fastest by giving them a live money transfer experience.

Rahul Mathew and Akshay Kapnadak ECDs, McCann Erickson say, “Western Union has not only been one of McCann Mumbai’s oldest clients, but also one of our more awarded ones. We are very excited at winning at the prestigious One Show for this brand.”

On a winning streak the campaign debuted at Cannes last year with a Gold and has picked up metals at almost every award show since. At the upcoming CLIO Awards 2013 the campaign has won a gold and a silver both in the Out of Home category. The overall metal count now stands at 13.

One Show is annually produced by The One Club that exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives.

The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work.