McCann bags the Aircel account

McCann that has won the creative duties for Aircel. Post a multi-agency pitch in May, which included agencies like Dentsu Communications, BBH, BBDO and DDB Mudra, the agency won the account. The size of the account is reportedly believed to be more than Rs 200 crore.

Highly placed sources close to the development confirmed the news to Adgully. Prior to this McCann Erickson won the General Motors account this year and hence this is the second big win for the agency.

Dentsu was the incumbent agency for Aircel. The agency bagged the account in 2008 following a pitch, when the company decided to have a pan-India presence. Prior to which, the account was handled by Publicis India.

Aircel came into the limelight with its popular campaigns such as 'Save Our Tigers' -- a corporate social responsibility campaign, and an outdoor campaign called 'Aircel Boat', wherein Primesite, Mudra Max's out of home (OOH) agency, installed a lifeboat on a hoarding in Mumbai to help people cope with flooded roads during the rainy season.