McDonald's finger food fun says "Be quick or be sorry"
Talking exclusively to Adgully, Rameet Arora, Senior Director -Marketing, McDonalds, "This festival will celebrate our fun foods. We want provide a complete experience for our customers where they can come with their families and have a great time."
The festival will also offer 7 new dips (sauces) with its Finger Food options. Nuggets one of the major Finger Food products will be available across the country while a few of the finger food items will be exclusively available in the Western and Southern markets.
The festival is being promoted through a TVC and OOH campaign backed by in-store promotions. The TVC has gone air on the 17th of November. The TVC has a few youngsters enjoying nuggets, while they are confused about who will go for the last nugget, as soon as they try to reach out to it, one of them who makes a quick move and picks it up. The tagline for the ad says- "Be quick or be sorry." Moreover, the following TVCs have the guy who picked up the last nugget teaching his friend the tact to be fast and acting quick.
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