Media Lions: Leo Burnett, Rediffusion, O&M, PHD make it to the shortlist
Shortlist for Media Lions has been announced today and six entries from India have made it to the shortlist. Leo Burnett has 3 entries shortlisted, while Rediffusion Y&R, Ogilvy & Mather and PHD India have one shortlist each.
Leo Burnett’s campaign, titled ‘Memories for Life’, done for HDFC Bank has been shortlisted in the Use of Digital Platform sub-category. The campaign for Olx, titled ‘Reuniting Memories from 1947’, has fetched the agency a shortlist in the Use of Co-Creation & User Generated Content sub-category. Leo Burnett’s campaign for the Bajaj V bike from Bajaj Automobiles has been shortlisted in the Use of Branded Content created for Digital or Social Media.
The much acclaimed campaign against sale of acid and acid attacks – ‘Beauty Tips by Reshma’ – done for the NGO Make Love Not Scars has fetched Ogilvy & Mather a shortlist in the Use of Integrated Media sub-category.
Rediffusion Y&R’s campaign, titled ‘Dipper Condoms’, done for Tata Motors has been shortlisted in the Public Health & Safety sub-category.
‘Lo Kar Lo Baat’, a mobile campaign done for HUL’s Active Wheel Detergent brand by PHD India, has been shortlisted in the Use of Mobile sub-category.