MediaCom bags WPPed Cream Award for 2nd consecutive year

MediaCom has won a coveted WPPed Cream Award for Mars Wrigley’s Skittles Holiday Pawn Shop, a campaign that offered to reduce the pain of disappointing holiday gifts.

The campaign, which has already enjoyed success at this year’s Cannes Lions, was a winner in the Media category, and saw MediaCom’s Canadian team open a popup shop in central Toronto, offering to exchange disappointing holiday gifts for Skittles.

The five-day opening attracted 100 million free media impressions and was covered by Canada’s biggest broadcasters, helping to deliver Wrigley’s largest ever sampling event.

Matthew Mee, Global Chief Strategy Officer, MediaCom, who chaired the media section, said, “Skittles Pawn Shop stood out as a worthy winner because of the combination of human insight and humour, whilst leveraging smart, integrated communications. Most importantly, it has helped the brand to grow in Canada.”

The WPPed Cream Awards recognise the very best creative work produced by hundreds of WPP companies around the world, across all marketing disciplines.

In 2015, MediaCom won a WPPed Cream Award for its work on Bose.