Mediascope's Ex-COO Namita Sahu Unveils Game-Changing ADMOTT

In a strategic move, Namita Sahu, who previously held the position of Chief Operating Officer at Mediascope, has announced her departure to spearhead her innovative startup, ADMOTT.

ADMOTT is a revolutionary In-Content AD recommendation platform, powered by advanced AI/ML technology. It focuses on seamlessly integrating virtual brands within streaming video content. Propelled by Admott’s cutting-edge Smart Ranking Algorithm and AI intelligence, the platform adeptly aligns audience interests with the Right Placement, Right Context, Moments, and Environment, presenting advertisers with an invaluable solution for immersive brand experiences without resorting to intrusive ad formats.

The dynamic ADMOTT platform caters specifically to Content Creators and Over-The-Top (OTT) platforms, providing effortless end-to-end automation for In-Content Advertising. Operating as a SaaS platform on a robust AWS cloud infrastructure, ADMOTT ensures efficiencies and speed at a scale. Notably, it seamlessly integrates with programmatic platforms, while its advanced data insights promise to deliver ROI.

Namita Sahu, the visionary Founder & CEO of ADMOTT LLP, emphasizes the crucial challenge that today advertising faces: "Audience attention is fragmented, and ad-skipping has become the new normal. The Audiences of Tomorrow are migrating to streaming platforms on mobile or CTV, where 'Attention' metrics have never been more critical. At ADMOTT, we harness the power of technology to solve this problem, fostering enduring connections between brands and their audiences. Our Enterprise platform is indigenously built and is our small step towards Atam Nirbhar Bharat - Built in India for Bharat and the world".

The product will be made available soon in the market for content creators and advertisers.

With a career spanning over two decades in the digital startup environment, Namita Sahu boasts an impressive track record. Her notable achievements include steering the monetization efforts of renowned international media brands such as The New York Times, Forbes, Fortune, Time, The Washington Post, HBR, National Geographic, Financial Times, CBS TV, RTL Group, Nine Group, Travel and Leisure, among many others across integrated media. Throughout her journey, she held P & L management roles in various leadership positions, across the Indian and Asia markets.

Namita's transition from Mediascope to ADMOTT signals a pivotal moment in the ever-evolving landscape of digital advertising, as she brings her wealth of experience to revolutionize the industry with ADMOTT's innovative solutions.