Publicitas Digital signs exclusive sales partnership with Orbitz Worldwide!

Publicitas Digital in India signs an exclusive sales partnership with leading global online travel company Orbitz Worldwide wherein they will provide Orbitz digital expertise and access to their extremely well spread sales network to help Orbitz enter the Indian market.

Publicitas Digital in India enlarges its digital media portfolio with Orbitz Worlwide. It will with immediate effect sell Orbitz Worlwide digital inventory to advertisers in India aiming to reach foreign tourists.  Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products, with a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com) and the Away Network (www.away.com).

“Orbitz is pleased to partner with Publicitas as we enter into a new market with tremendous growth potential,” said Josh Winkler, Vice President of partner marketing for Orbitz Worldwide. “Publicitas offers an extensive sales network coupled with a deep understanding of the local market, so we look forward to leveraging their expertise throughout the course of this partnership.”

Namita Sahu, COO, Publicitas Digital India and Asia: «Travel advertisers are looking at catching the attention of their audience at the decision making stage. This is the best contextual environment where an Indian advertiser looking to connect with the foreign tourists can promote their offerings. With this partnership we have further consolidated our position in the Indian market to provide our advertisers a one stop shop for all their communication needs to reach out to the discerning travellers. Our goal is to provide Orbitz access to our extremely well spread sales network and digital expertise to help them enter the Indian market. »

India over a period of time has become an important tourism destination for inbound travellers looking to choose from luxury to rural tourism experiences. Every tourism board in India is aggressively looking at promoting their state to the prospective traveller across the globe. Our advertisers/agencies can leverage Orbitz Worldwide’s global travel portfolio, our deep understanding of travel clients like tourism, hospitality and trade agents coupled with decades of experience in this category, both in the domestic and international markets.