Meera Iyer of bigbasket.com joins jewellry startup, Melorra

Meera Iyer, Head of Marketing at bigbasket.com has moved on from the organisation to join a jewellery start-up Melorra as Head of Marketing after a stint of about two-and-a-half years. Iyer will be reporting from June 13.

At Bigbasket.com, Iyer was specifically responsible for planning, development & execution of all marketing strategies, communications & PR activities across ATL, BTL & Digital to deliver top lines.

Commenting on the new role, Iyer said, “I am excited to begin a new chapter with Melorra. It's a fantastic concept of bridging the jewelry gap for the modern woman's wardrobe and I expect the industry to transform the way apparels did.”

A Bengaluru-based start-up, Melorra specialises in demi-fine jewellery made for the contemporary and modern woman. The brand’s founder Saroja Yeramilli is also the person behind Tanishq.

Prior to joining Bigbasket.com, Iyer was associated with Unilever for nine years in various capacities.

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