MiD DAY's entertainment arm signs on Monikangana Dutta

India's leading afternooner, MiD DAY had ventured in the Entertainment Marketing space recently and the business is already blazing guns for the brand. The latest news from the stable is that the newspaper's division has bagged the rights to represent International Supermodel, and Guzaarish star Monikangana Dutta.

The entertainment division's primary business objective is to channelize efforts towards bringing together brands and celebrities in order to strengthen the product proposition by way of endorsements, establishing a connect between brands and film production houses, by way of in-film/ TV show placements in sync with the script & content genre, branded promotional tie-ups with film production houses, branded content to suit the needs of marketers, celebrity appearances and speaking opportunities targeted at the corporate sector.

Says Indrajeit Borkakoty, Business Head ' MiD DAY Entertainment "Celebrity management is only a part of what the entertainment division plans to do in the space of entertainment marketing. Our focus is to deliver clutter breaking solutions and opportunities to brands that partner with us. Getting the rights to represent Monikangana Dutta is just the tip of the iceberg. Watch out for this space as there is much more to come"