Milestone Brandcom ropes in Atul Maheshwari from Mudra Max as VP & National Head for Milestone Lastmile

Milestone Brandcom, a leading and fastest growing OOH media agencies in India, further strengthens its retail marketing division Milestone Lastmile to increase its footprint nationally. Milestone Lastmile launched in the western region a year back already services some of the leading clients like Barclays Bank, Dhanlakshmi Bank, ICICI, LG and Tata Indicom to name a few.

This is in line with Milestone's integrated service offering through-the-line across categories pan India, from creating brand awareness out-of-home to creating brand experiences and consistently taking it right up to the branded environment at the last mile culminating into a brand purchase & re-purchase.

Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom said, "With consumers continuing to consume at a higher rate of growth than any other country in the world, Indian retail industry is one of the fastest growing industries in India. In addition, with approx. only 4% organized retail, we see a great opportunity in line with our integrated service offerings from a long term perspective, to enable brands to differentiate & emerge stronger at these rising touch points. With retail insight, innovation, picture perfect implementation and ideation along scientific and technology based applications, Milestone Lastmile will create a unique identity and differentiated offering in comparison to other operators in the fray. With right investment in the business as a long term business proposition, we are confident of challenging status quo and up streaming the benchmark with quality product offerings.

Milestone Brandcom will leverage its learning & network presence at the local level in context with the environment & shopper profile to provide a complete experience stimulating brand sales. The modern retail environment focus is moving from filthy and functional to the reflection of brand personality, friendly, youthful, futuristic and interactive. Milestone Last Mile will add value to modern shopping experience of the customer by creating branded environments in line with the latest social trends and aspirations, across brand interfaces like shop facia, point of sale material and merchandising, shop-in-shop, promotional packaging, permanent & semi-permanent fixtures with innovative concepts & designs, product display techniques, usage of new material, and effective use of digital & interactive media in influencing the shopper behaviour.

To lead the retail division, Milestone Brandcom has brought on board Atul Maheshwari as VP and National Head Milestone Last Mile. "It is a pleasure to have Atul on board to head the last mile wing. With 17 years rich experience in sales & retail marketing and recognized for tailoring the best integrated approaches to last mile marketing, he is well aligned with the agency's vision to offer creative & result driven solutions to clients. Elated on his appointment, Atul Maheshwari said, "It's a special feeling to be entrusted with leading a retail division with Milestone Brandcom. Stimulating brand sales for clients remain our common objective and my personal energies, along with the team, will be devoted towards realizing this. We aim to create a repute of turning great ideas into exceptional experiences that will trigger desired responses and finally results."

Atul has over 17 years of experience in retail business. Prior to joining Milestone Brandcom, he was General Manager at PrimeRetail (the retail services arm of MudraMax), taking care of retail business across North, South & east India operations.. Prior to which, he spent over 4 years with Ogilvy & Mather spearheading the retail operations at Ogilvy Signscapes and also worked with LG Chemical marketing their various media products & services. In his various roles he has worked with a multitude of clients, spearheading retail projects nationally for brands like BlackBerry, Samsung Mobile, Nerolac, ING, VLCC and Hutch Vodafone.