Future Generali appoints Geetanjali Chugh Kothari as CMO

Future Generali India Life Insurance Co. Ltd. announced the appointment of Geetanjali Chugh Kothari as its new Chief Marketing Officer (CMO). In her role as the CMO, Geetanjali will be responsible for leading the organization's marketing, communications, digital, and customer experience initiatives.
Geetanjali comes with over 17 years of experience in the marketing domain in BFSI, media and retail. Prior to joining Future Generali, Geetanjali held the position of Head of Marketing and Corporate Communication at Bharti AXA Life Insurance. Her prior experience includes working for Future Group, HT Media, and Mudra Max.
Mr. Bruce de Broize, Managing Director & CEO of Future Generali India Life Insurance Co. Ltd., expressed, “Geetanjali's extensive work experience in the BFSI and insurance sectors, coupled with her expertise in driving strategic initiatives centered around innovation, sustainability, customer experience, and business enablement, make her an exceptional addition to our dynamic leadership team as our new CMO. I am confident Geetanjali will be a great asset to the Company and will strategically lead the marketing team and enable the organisation to deliver on our customer lifetime partner objectives.”
Geetanjali Chugh Kothari, CMO - Future Generali India Life Insurance Co. Ltd., said, “I am thrilled to be joining Future Generali India Life Insurance Co. Ltd. Generali Group’s rich legacy of 190 years across the globe and its commendable contributions to insurance sector inspire me. I am grateful for this opportunity and eager to collaborating with the leadership team. Drawing from my past experiences, my goal is to position Marketing and Communication as essential contributors to the brand's preference and organisation goals, and our commitment to being a lifetime partner to our customers. Through thoughtful and innovative practices, we will strive to create meaningful connections and lifetime value for our customers.”
In her new role as the CMO, Geetanjali will report to Bruce de Broize, Managing Director & CEO, of Future Generali India Life Insurance, and will be based in the head office in Mumbai.
Future Generali India Life Insurance Company Ltd. is headquartered in Mumbai and was established in 2006. The company has a presence in 1300+ owned and partnered locations in India and offers total insurance solutions across both, the individual and group front. The company is backed by Generali and Future Group. As of today, Generali is the largest shareholder in Future Generali India Life Insurance with a stake of 73.99% in the Company. Generali brings in 190+ years of insurance expertise as well as its global network’s best practices, capabilities, and resources, driving sustainable and profitable growth for communities, clients, employees, and shareholders. Established in 1831, Generali is present in over 50 countries in the world, with 82 thousand employees serving 68 million customers globally.


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