Milton joins forces with Cult.fit in wellness-centric partnership

Milton, a trailblazer in home essentials, proudly announces its strategic partnership with cult.fit, India's leading fitness and wellness powerhouse, to introduce a line of dynamic colored bottles at cult.fit gyms. Elevating the wellness experience, these iconic bottles will be available at key cult.fit locations in Mumbai, Delhi/NCR, and Bangalore.

Cult.fit, a stalwart in the fitness and wellness domain, serves as India's premier ecosystem, embracing a diverse community of active paid fitness members. This collaboration symbolizes a shared dedication to fostering a healthier lifestyle, where the legacy of Milton, a venerable brand with 50 proud years of history, aligns seamlessly with cult.fit's ethos.

Recognizing Milton as not just a brand but a cultural and iconic presence, this collaboration goes beyond products. It represents a union of values and legacies. Customers are invited to explore and acquire the vibrant collection of colored water bottles at cult.fit gyms and conveniently place orders through Milton's website, all while enjoying exclusive discounts. This partnership transcends the transactional, aiming to weave a narrative of wellness, fitness, and fun, creating a vibrant tapestry for every individual who embraces it.

Expressing excitement about this collaboration, Milton’s spokesperson affirms, "We are thrilled to partner with cult.fit, a brand that shares our unwavering commitment to well-being and hydration. Cult.fit's extensive influence in the fitness industry makes it the perfect ally for introducing our colored bottle range. These innovative bottles not only ensure hydration during workouts but also empower individuals to infuse a spark of color into their exercise routine, complementing various looks and adding a personalized touch to the fitness experience."

In response, Mujtabha Magrey, Head of operations at cult.fit states, "At cult.fit, we value alliances that contribute to community well-being. Milton's dedication to quality aligns seamlessly with our mission, and their innovative approach adds excitement to our customer’s fitness journey. We infuse fun into fitness at cult.fit, and with Milton's colored water bottles, we aim to add not just hydration but also a touch of enjoyment to our members' wellness journey. Cult.fit's extensive network and loyal fitness community provide an ideal platform to showcase Milton's latest offerings. Together, we redefine the fitness experience, ensuring it is enjoyable and rewarding for everyone."

This collaboration exemplifies Milton's unwavering commitment to offering solutions for everyday wellness essentials. As the first in its category to collaborate with cult.fit, Milton reinforces its dedication to fostering holistic well-being. Cult.fit's expansive reach and loyal fitness community provide an ideal platform to showcase Milton's latest offerings, ushering in a new era of innovative and wellness-centric partnerships.