Mogae Media picks Rajendra Gupta as Chief Value Officer!

Rajendra Gupta has joined Mogae Media as Chief Value Officer from Reliance Communications. Gupta will be based at Mogae’s Gurgaon headquarters.
An engineer from BHU-IT and an MBA from FMS-Delhi (1984), Rajendra started his career at Dunlop where he worked across different geographies. He then spent a few years at Wipro in their Lighting Division.
In 1994 Rajendra moved to advertising, to Rediffusion DY&R as national head of Business Development. His first big win at Team Rediff was a small company that had won a license to launch cellular services in Delhi. The company was none else but Bharti. Brand Airtel was soon born. Rediff seconded Rajendra to Bharti for a year to help with the new brand launch. “Those were the best days of my professional life. I got to work closely with the Mittal brothers and enjoyed every moment of launching a brand that one day would become a world beater”, says Gupta. Rajendra also spent a year again at Bharti working on the launch of landline services in Madhya Pradesh. “Being an engineer helped. But in those days it was more about mindsets that needed changing versus the POTS … plain old telephone system !”.
Rajendra stayed at Rediffusion DY&R till 2001, helping win businesses as diverse as Atlas Cycles, Singer, BPL, HFCL, BPL Mobile, Sony Ericsson, LIC, Tata Tea, and many many more.
Rajendra moved to Reliance Communications and spent the last 10 years there in a broad variety of functions. “Moving to Mogae is like home-coming. I have worked with Sandeep Goyal for many years and his new venture really excited me. So here I am”, says Rajendra.
“Guptaji (as he is popularly called) is a veteran of both mobile and of advertising. It is a rare combination. And that is what makes him a really valuable asset on any team,” says Tanya Goyal, Director of Mogae Media. “We look forward to Guptaji carving out a new business out of creating customer value and delight through options on hi-value brands”.
Mogae Media is the sole and exclusive partner of Airtel, India’s largest telecom company for monetization of all its mAdvertising assets, including mCouponing and mCommerce. Mogae Media was launched by Sandeep Goyal, former JV partner of Dentsu India in October 2011.

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