Monetising Shorts: YouTube to go the TikTok way

YouTube Shorts plans to go the TikTok way by adding direct monetization option for Shorts, which would give a more clear pathway to short-form content creators to make money purely for their clips.

The Google-owned company plans to pay creators 45% of the ad money from Shorts, The New York Times report says. Creators on YouTube have generally received 55% of the income from the ads that play before and during videos on the platform.

Amjad Hanif, the vice president of product management and creator products, said that the payments will “really help creators understand why YouTube is the place to start their Shorts career.” Hanif also said that the company will allow creators to use popular music in videos and make money from the content. Revenue previously went to the copyright holders of the music.

YouTube plans to make itself a suitable and appealing stage for short-form video creators seeking to get stable monetization for their content. It's important that TikTok makers and YouTubers have long scrutinized the application's monetization options, noting that payments are low and inconsistent.

In spite of the fact that YouTube has a maker store for Shorts users, the cut of promotion income will give creators access to stable, rather than one-offs payments. YouTube launched its $100-million creator fund for Shorts a year ago. As a component of the programme, YouTube welcomes a huge number of qualified makers to guarantee payment ranging from $100 to $10,000 based on viewership and engagement with their Shorts videos.