MRSS INDIA adds ‘Social Research’ practice
MRSS India, India’s premier Independent Market Research Agency, has added ‘Social Research’ practice in its list of services and also announces the appointment of Dr.Srikant Patel as Head of Social Research Practice. Today, progress of a country or even the world does not mean merely commercial development. Any valid definition of progress now rests on the idea of social-progress or sustainable development. The center of all social-complexity is people and the importance of social research is reflected in its ability to provide fact-checked and well-validated answers to questions involving human interactions.
Dr.Srikant Patel has a career spanning over 17 years in Research. He joins MRSS India from IMRB International where he was a Group Business Director. He was also associated with Nielsen for 15 years where he successfully completed around 40 studies across various sectors as a Team Leader and Profit Center Head. Dr.Srikant Patel has worked extensively on various national level, large scale projects namely, Concurrent Monitoring of Helath, Nutrition, Water and Sanitation and Hygiene services with Nested PLA Evaluation, Rapid Survey on Children, Measuring Women’s Empowerment, Baseline for CSR activities, to name a few.
Raj Sharma, Chairman – MRSSIndia, commented on the appointment, “From the time MRSS has got success in the B3G space, we have been eyeing the ‘Social Market Research’ space. We could have either acquired a specialist firm OR a specialist leader and we went for the latter. We strongly believe that this step will result in significant revenues for us in the coming years.”
Dr. Shrikant Patel said “ The market size of social research business in India is about INR 2 Billion and we would offer services in the following sectors: Education; Gender; Health and Nutrition; Poverty; Water and Sanitation; Rural Development; Livelihood; Citizen Survey and Report Card; Natural Resource Management; Climate Change. The Social Research Practice of MRSS India is poised with more humane elements, giving equal importance to the head as well as the heart “