Mudra adds 'Maxo' to its kitty!

Raghavendra K, General Manager, Marketing, Jyothy Labs confirmed the development and said, "We are happy to work with the Mudra Team to take the brand to greater heights."

Happy with the win, Arijit Ray, President Mudra West, said,"Maxo has been another success story from Jyothy Laboratories. We look forward to working closely with the brand team to help the brand chart new growth opportunities."

Jyothy Laboratories came into being in 1983. Starting from the momentous launch of Ujala ' carving out a new product category of liquid fabric whitener - Jyothy Laboratories Limited today manufactures and distributes brands across product categories as diverse as Fabric Care, Utensil Cleaners, Fragrances, Personal Care, besides marketing tea and coffee brands.

Jyothy Laboratories has tied up with Defence Research and Development Organisation (DRDO) to develop and market an insect (mosquito) repellent. The company has recently developed a new molecule - Diethyl Phenyl Acetamide (DEPA), which will be used for fighting mosquitoes, which transmit diseases like Malaria, Dengue and Chikungunia. In addition, Jyothy Laboratories are using DEPA technical to bring out multi-insect repellent in its various formats to the masses for their protection at affordable prices.