and IMG Reliance announce India's first Fashion Weekend

In an afternoon dedicated to fashion, and IMG Reliance announced India’s first fashion, beauty and lifestyle exhibition & runway weekend for consumers – Myntra Fashion Weekend, slated to be held from 3rd – 5th October, 2014. This international format is designed to forge a direct connect between brands and their consumers. With over 100 qualitative designers and brands exhibiting their exclusive and trend setting creations, this extravaganza promises to be of great value to all visitors. The exhibition with its exclusive offerings is a must for all Mumbaites, to enjoy and shop during the long weekend.

For three days, the magnificent Palladium Hotel will play host to India’s biggest consumer fashion showcase. Myntra Fashion Weekend India 2014, is your chance to experience first-hand insider knowledge and style advice from fashion weeks’ most celebrated designers and brands. Expect designer shopping, catwalk shows, pop-up shops, hair and beauty advice including educational panels from leading industry experts.

A fashion week is a trade event for fashion industry professionals who must register or be invited, in order to attend. Myntra Fashion Weekend is a consumer event that uses the same exhibition and catwalk platform and is essentially a designer shopping event, where members of the public can shop from runway designers from the established to the emerging categories.
In association with Vogue India, a host of activities at Myntra Fashion Weekend will engage the consumers allowing them to indulge in an enhanced shopping experience.

Highlights of Myntra Fashion Weekend:
·         Designer Shopping - Vogue Fest- Pop-ups from across the country will showcase their best wares, curated by the fashionable folks at Vogue India. This exclusive three-day fest will have stores that sell everything from clothing to home décor & accessories. Be ensured of an entertainment packed weekend with live acts, thrilling performances by famous musicians and fun activities.
·         Unique Runway Experience - Be a part of trend based shows and unrivalled buzz and excitement usually reserved for the select elite that attend fashion weeks.
·         Myntra and Flipkart Popup Centre - A chance to get exposed to some of the most loved brands in the country that exclusively retail on and
·         Look Good Hub - Get styling tips from the best fashion experts in the industry through live demonstrations and consultancy.
·         Beauty Hub - Pamper yourself with the latest trends in hair, nails and make up.

On the announcement of Myntra Fashion Weekend, Mukesh Bansal, CEO, Myntra & Head of Fashion, Flipkart, said, “We’re excited to be pioneering the unique concept of a fashion weekend in India, in collaboration with IMG Reliance. We hope for this 3–day customer centric event to be a great platform for all stylish brands associated to initiate, engage and build a bond with their consumers and fans through direct product and service experiences. Through Myntra Fashion Weekend, we reiterate our commitment to the industry, as we aim to make the world of fashion a unique and engaging experience for everyone, inviting consumers to actively participate and define new trends in the fashion and lifestyle space.”

Saket Dhankar, Head of Fashion, IMG Reliance, added, “15 Years back, in year 2000, IMG changed the Indian fashion scenario by introducing the concept of a fashion week. Now is the right time to introduce a format which is focused on the end buyer-consumer, we present to you the Myntra Fashion Weekend India 2014.  Myntra Fashion Weekend, a ticketed consumer shopping event, is an internationally successful format brought to India by IMG Reliance and For the first time the Indian consumers will buy tickets to attend a fashion event that has shopping and trends at its core. We welcome you all to a world of shopping, runway, beauty and style, starting October 3-5th.”
Excited about the international concept being introduced in India, Lisa Haydon who was present for the announcement said, “Myntra Fashion Weekend (MFW) is the first of its kind fashion event in India where consumers like me can indulge in retail therapy like never before with my girl gang. I’m quite sure that the event’s unique format will capture the hearts of youngsters across India as they will get a chance to experience the latest trends set by reputed designers and iconic brands all under one roof in a span of three days. I’m officially looking forward to the 3rd of October now!”

Ticket sessions are planned each day to reduce queuing time, control the venue’s capacity and ultimately to allow consumers to have a more relaxing shopping experience. The tickets can be bought at or at the event venue itself.  Each ticket is accompanied by a complimentary gift voucher from of equivalent value.


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