Naukri encourages smart employees to push past their comfort zones

India’s number 1 job site- Naukri.com unveils its new TVC, “Getting what you deserve?” on the theme of addressing the comfort zone of employees and asking them to look for better job opportunities in the market. The primary thought behind this campaign is to empower the jobseekers to step out and get a job that they deserve. Successful employees often talk themselves out of making changes or even contemplating a job switch because of getting success at work. This TVC tries to change that perception with a simple question- Are you getting what you deserve, as there may be better opportunities waiting outside your comfort zone.

Getting what you deserve by Naukri.com will go on air on 23^rd June, 2016 with a TV campaign across 20+ channels and will have language edits as well. The campaign will also be launched on digital media comprising of video, mobile, display and social media. It will also run across the website- Naukri.com and external media platforms as well.

Created by JWT, the TVC opens in a party set up where the star employee is dancing with his office colleagues. The employee waves to his boss who is sitting across the table with his counterparts. The boss discusses the possibility of this star employee moving out to get a better opportunity in the market. Fellow senior management people tell his boss that they will retain the employee by tempting him with new job offers or promotions which are nothing but farce.

The TVC ends with a tagline of “Getting what you deserve?”

Commenting on the campaign, Sumeet Singh, Group Chief Marketing Officer, Info Edge (India) Limited, said “The current campaign targets today's employees , who are smart , know that they are doing well and while organisations might offer many a carrots to them, are these enough or do they deserve more is a question they need to answer for themselves and explore.”

Sanjeev Bhargava, Managing Partner, J. Walter Thompson, Delhi, added “People do not leave their jobs. They leave their bosses.” was the insight on which we had built the Naukri brand. Now times have changed. The smart employee is a coveted entity. The insight that organisations apply the most devious means (not necessarily in the best interest of the employee) to retain their best employees is the new insight on which the new Naukri communication is based.

Siddharth Prasad, Vice President & Executive Creative Director, J. Walter Thompson, Delhi, further added, “The TVC tells star employees that performing brilliantly may not be enough, and that career growth is ultimately in their own hands. The celebratory setting is an ironic counterpoint to what might be going on behind-the-scenes. It makes you wonder if this could be happening to you."

Credits: – J Walter Thompson & Soda films

JWT:

Sanjeev Bhargava-Managing Partner

Neetika Aggarwal- VP & Executive Business Director

Siddharth Prasad- VP & Executive Creative Director

Sundeep Sehgal- VP & Senior Creative Director

Himanshu Saxena- Senior Copywriter

Shujoy Dutta- VP & Executive Planning Director

Mandeep Singh- VP & SCD AV Services

Girish Singh- Director AV Services

Prashant Choudhary- Client Services Director

Anirban Poddar- Account Manager             

Soda Films:

Director: Rajesh Krishnan

Producer: Ameya Dahibhavkar
Production House: Soda Films
DOP: Sanu John Varughese

Post Producer : Ameeruddin Tolen 

Music :- Amar Mangrulkar